Swarnjayanti Gram Swarozgar Yojana (SGSY) is a welfare scheme specially meant for women below poverty line introduced by Government of India and State Government of Tamilnadu for the uplifting of the poor and downtrodden women. SGSY scheme is implemented through District Rural Development Agency (DRDA) is funded to the beneficiaries (known as swarozgaries) on 75:25 revenue sharing basis. DRDA has setup a welfare and service centre are Coimbatore known as Kovai District Supply and Marketing Society to fund, help and support women in training, manufacturing, sales, service and renting space. The aim of Kovai DSMS is to provide self employment to 1000 Women Self Help Groups (SHG) per month.

Products offered by Kovai Women Self Help Group

• Cushion covers
• Dinning mats
• Handloom sarees, Ready made garments
• Gold covering jewels for rent
• Toys

• Washing and cleaning materials, phenol
• Broom sticks
• Coir making - coir rope
• Candles

• Moogil Koodai - Bamboo baskets
• Paper and cloth Bags
• Shoulder and Rexin Bags
• Wire bags
• Pakkumattai - Plates, Cups and covers
• Coffee and Tea Cups - Disposable paper cups

Food Products
• Masala Powder - Rasam powder, Sambar powder and all masala (maligai) powders
• Sweets and Snacks, Murkku, Thatta murukku
• Mushrooms
• Ragi Powder
• Palgova
• Tamarind
• Pappadam, Vathal, Vadagam

Kovai Mahalir Service sells greens and vegetables in and around Coimbatore, Kovai Mahalir Flower House in the SGSY Complex, Big Bazaar Street, (near to clock tower), Coimabtore sells flowers and flower decorations. Kovai Mahalir Courier run by educated women Self Help Groups offers an all women courier service.